McDonald’s Halloween “Boo Buckets” Campaign

Platform: TikTok

Deliverable: 1 x organic video

For McDonald’s Halloween Boo Buckets campaign, I created a single TikTok designed to tap directly into platform trends and nostalgic appeal. The result was strong organic reach and high engagement, driven almost entirely by TikTok’s For You Page.

Results:

  • 65,144 total video views

  • 72% of views delivered organically via the For You Page

  • High discoverability without paid amplification

This campaign demonstrates my ability to:

  • Create content that TikTok’s algorithm wants to push

  • Turn a single video into meaningful reach at scale

  • Leverage timing, trends, and audience behaviour to maximise organic exposure

One video. Strong reach. Real results.

IKEA x Afterpay Campaign

Platform: TikTok

Deliverables:

  • 1 x TikTok video

  • 4 weeks paid ad usage

For the IKEA x Afterpay campaign, I created a TikTok video designed to work both organically and as a high-performing paid asset. The content was built with ad longevity in mind, allowing it to scale well beyond initial organic reach.

Results:

  • 3,757,406 total video views

  • 4 weeks of sustained ad usage

  • Proven performance at scale

This campaign highlights my ability to:

  • Create TikTok-first content that converts seamlessly into paid media

  • Produce assets brands are confident to run for extended periods

  • Deliver creative that performs at both organic and paid levels

Designed once. Scaled millions of times.

Bega Cheese Campaign

Platform: TikTok

Deliverables:

  • 1 x TikTok video

  • 4 weeks paid ad usage

  • Additional 4-week repeat ad usage

For the Bega Cheese campaign, I created a TikTok video focused on the simplicity of making healthy, everyday lunch boxes. The creative was designed to feel natural, relatable, and easy to replicate, making it ideal for both organic engagement and paid amplification.

Results:

  • 424,307 total video views

  • Initial 4 weeks of paid ad usage

  • Extended for an additional 4 weeks due to performance

This campaign demonstrates my ability to:

  • Translate everyday moments into high-performing TikTok content

  • Create ads that feel organic, not scripted

  • Deliver creative strong enough for brands to reinvest and run again

When brands come back for more, the content has already done its job.

McDonald’s “Adopt Me” Happy Meal Campaign

Platform: TikTok

Deliverable: 1 x TikTok video

For the McDonald’s Adopt Me Happy Meal campaign, I created a TikTok video designed to tap into pop culture relevance and TikTok-native storytelling. The content leaned heavily into discovery, driving exceptional organic distribution through the For You Page.

Results:

  • 409,819 total video views

  • 93% of viewers reached organically via the For You Page

  • Minimal reliance on paid amplification

This campaign highlights my ability to:

  • Consistently trigger TikTok’s discovery engine

  • Align brand campaigns with platform trends and audience behaviour

  • Deliver high-impact reach from a single piece of content

High organic reach. Strong brand alignment. Proven repeat performance.

NIVEA Cellular Epigenetix Serum Campaign

Platform: TikTok

Deliverables:

  • 1 x TikTok video

  • 2 weeks paid ad usage

For the NIVEA Cellular Epigenetix Serum campaign, I created a TikTok video designed to introduce a premium skincare product in a way that felt natural, accessible, and TikTok-first. The creative focused on simplicity and relatability, allowing the product benefits to land without feeling like a traditional ad.

Results:

  • 988,048 total video views

  • 2 weeks of paid ad usage

  • Strong performance across both organic and paid distribution

This campaign demonstrates my ability to:

  • Translate premium products into authentic TikTok storytelling

  • Create ads that blend seamlessly into user feeds

  • Deliver scale without sacrificing trust or credibility

Polished creative. Platform-native execution. Measurable impact.